Case Study:
Green Sceen - World Science Festival
BHP Billiton Foundation and guest engagement at World Science Fair.
The Challenge
BHP Billiton Foundation hosted this activation with the theme “bodies of water” at the Brisbane World Science Fair 2018. With the many booths available to choose from, the challenge was to capture visitor’s attention specifically with the families. Focusing on families presented an opportunity to cultivate long term brand engagement.
Our Expertise:
- Green Screen Photos
- Brand Engagement
Solution
Guests came to the tent and were able to get a FREE Green Screen photo on the background of their choice. The green screen photo booth proved to be a crowd favorite.
Results
Over the 6 hours 2-day activation, the BHP Billiton Foundation received the following results:
- 1748 + guests photographed & consumer data files collected
