
About Butterfly
Butterfly is the national charity for all Australians impacted by eating disorders and body image issues, and for the families, friends and communities who support them. Butterfly changes lives by providing innovative, evidence-based support services, treatment, and resources, delivering prevention and early intervention programs, and advocating for the needs of our community.
Why Scene to Believe has teamed up with Butterfly
According to Stefan Hutton, Managing Director at Scene to Believe, the decision to team up with Butterfly was very much a personal one.
“Having personally seen the challenges and detrimental impacts that Anorexia has on both a child and family, we decided as a business we wanted to make a difference”
Anorexia Nervosa is the most deadly of all mental illnesses, having the highest mortality rate. However, it comprises just 3% of all people suffering from eating disorders.
“Eating disorders are unfortunately very much on the rise in Australia. To make matters worse, over the last couple of years, Covid lockdowns have led to even greater mental health issues generally. This has also led to an increase in eating disorders”

Scene to Believe’s uniquely positioned to make a difference
Each year Scene to Believe operates hundreds of Santa photo sets right across Australia and New Zealand. According to Mr Hutton, this makes it uniquely positioned to make a positive difference.
“We create magical Santa photo experiences for over 1 million children every single year. It’s an absolute privilege to be able to create so much joy for so many people, especially the children”.
“But it’s not just the magical interactions that children have with with Santa. We also capture these magical moments and help people share the magic and joy of Christmas with family and friends all around the world”.
“Butterfly Foundation performs incredible work in the community to raise awareness of eating disorders. The Body Kind School program is just one that they are making an impact. Butterfly are also involved in many other initiatives to support individual sufferers and their families”.
“As a business, we’re in a unique position to create a massive positive impact on children, their families, and the community. That’s why we’ve decided to give back by teaming up with Butterfly. Any sort of positive impact or difference that we can provide will make such a big difference”.
Scene to Believe will donate a proportion of all Santa Photo sales directly to Butterfly.
How Butterfly Helps
Butterfly highlights the realities for those seeking treatment for recovery, and advocates for improved access to effective, affordable care. Throughout its work Butterfly also emphasises the critical importance of prevention and early intervention strategies in limiting the development of, and suffering from, negative body image and eating disorders.
How your donation can make a difference
Butterfly’s vision is that all people in Australia can live free of eating disorders and negative body image, but to make this a reality, they rely on the generous funding of community groups, corporates, and individuals.
Your generous donations can ensure everyone who needs support can access it, while bringing about change to the culture, policy and practice in the prevention, treatment, and support of those affected by eating disorders and body image issues.
If you would like to support Butterfly’s work by donating, please click the butterfly below.


Why Butterfly exists
Over 1 million Australians have an eating disorder, yet less than a quarter of those receive help or treatment.
Eating disorders have one of the highest mortality rates of any psychological illness, killing more people than the national road toll each year.
On average, recovery from an eating disorder takes between 1-6 years, while up to 25% of individuals will experience a severe and long-term illness.
Butterfly operates a National Helpline that includes support over the phone, via email and online, reaching 30,000 people each year. The Helpline is staffed by trained counsellors experienced in assisting with eating disorders and body image issues, with free and confidential support available 7 days a week, 8am-midnight (AEST).
Butterfly also provides a wide range of programs for service providers and recovery groups, as well as prevention and education programs for teachers, community professionals and students.
To learn more about eating disorders and why Butterfly’s services are vital, click here.

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