Case Study:

Westfield Chermside

Snaptag for Instagram

Raising awareness and funds for children living with a disability and their families.

OUR EXPERTISE:

  • Raising awareness for charities.
  • Raising funds for charities.
  • Traditional Photography.
  • Increase social media followers for shopping centres.

Challenge

Westfield Chermside was looking at a new format for their annual fundraising event that supports local charity HeartKids on GiveAbility Day.  The event needed to provide a fun and interactive photo booth to help encourage gold coin donations and raise awareness for HeartKids charity.

Solution

Westfield Chermside opted for our our live Instagram printer and roaming photographer for the event. Various attractions were set up throughout the centre such as giant board games, prehistoric playground, story time and face painting.  Then visitors were encouraged to ‘snap a photo’ at the various attractions and post their photo to Instagram using #giveabilitydaychermside. Scene to Believe’s SnapTag solution then instantly printed these photographs containing Westfield Chermside with the HeartKids branding, providing a unique keepsake for participants and also encouraging gold coin donations.

Results

Over the 1 day activation, Westfield Chermside received the following results:

  • Over $3,500 was raised for HeartKids charity.
  • A 28% increase in Instagram activity.

$3,500
raised for
charity

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