
What a year! Here are just some of the highlights.
What a year we had in 2022 at Scene to Believe creating, capturing and sharing magical memories and helping to spread joy right across the globe!
We kicked things off by welcoming 22 new and returning clients. Santa made dreams come true by making his home in New Zealand and we were so honored to help bring his joy to deaf and hard of hearing children. Plus, our first Jingle & Mingle – a national Santa Conference – was an amazing hit!
We didn’t stop there, either; we created more innovative photo activations for our clients. And as if that wasn’t enough, we raised $50k for Butterfly Foundation!
All in all, it was definitely a magical year full of memories we won’t soon forget.
We helped create, capture and share even more magical moments!
In 2022, we helped create, capture and share more magical moments than in any previous year across our Santa, Graduations and Events businesses.
Santa visits increased across the board and we also welcomed new Santa and Grad clients.


We welcomed 22 new clients.
In 2022, we welcomed 13 brand new clients! Plus we also welcomed back nine clients who we had already worked with previously. This included 17 Santa clients and five graduation clients.
We helped bring Santa's magic to deaf and hard of hearing children.
2022 saw the introduction of Auslan Santa, a pilot initiative of Westfield Australia, Deaf Australia and Scene to Believe.
Auslan Santa brought the magic to deaf and hard of hearing children across Australia.
We’re hoping to expand Auslan Santa in 2023 as well as develop new types of diverse and inclusive Santa experiences so even more children can experience the magic of Santa!


Santa moved into New Zealand!
In 2022, we welcomed 8 new Santa clients in New Zealand and we’re hoping to welcome eIn 2023, we’re looking to further expand our footprint in New Zealand Santa community.
We held our first Jingle & Mingle - a national Santa Conference.
In 2022, Scene to Believe hosted its first ever Jingle & Mingle, a national series of events ti celebrate Christmas in July with its Santa community.


We created even more innovative photo activations.
In 2022, Scene to Believe delivered over 50 bespoke photo activation events. 2022 saw a big increase in Photo Mosaic events, a relatively new immersive activation experience which we expect to grow even more in 2023.
We raised $50k for Butterfly Foundation.

Get in touch
As always, if you’d like to speak to one of our photo activation specialists, get in touch today.